Rogers music business if you want to be taken seriously as an artist, you have to have promotional material, and your band bio is a critical component of your press kit. How to create an electronic press kit for musicians back whether youre an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear if you want to get more gigs, get a good epk. Decent book publicity often equals sales and one of the best first steps you can take to help yourself get the attention of the media is to have a comprehensive and catchy digital press kit. A good band press kit should be directtothepoint, complete with all necessary items.
Learn more about signupgenius sign up software, founding and growth. I worked as a writer at a music magazine many years ago, and i vividly remember how much i enjoyed rifling through the press kits of the bands i really liked to see how they presented themselves to the press. Under that, she includes her bio, photos, and music in clear columns. Jun 16, 2016 how to create the perfect epk an epk or electronic press kit is a musthave for any musician looking to land gigs. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. The authors photo may have to be replaced if it is no longer realistic. To get 100 free spins at jango streaming radio, use this.
Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the. Return to book promotion tips printmobilefriendly version. A press kit is a compilation of information for the media, for bloggers, or for anyone who wants more background, details, photos or graphics of you or your company. The last time i made a traditional presskit like the one mentioned above was back in 2004. She starts with a descriptive quote from billboard at the top. How to book your band in the email age diy musician blog. Whether you make it digital, printable, stick it in a glossy folder, cd or memory stick, the foundation of many a successful pr campaign begins with one helluva press kit. An electronic press kit is a digital solution for showcasing the services or products of a business or individual. Press release the press release is essential to a good press kit. The bio should include a brief history of the band and its.
If your band has a new album coming out or is going to be playing a local gig, the press release can help you get that information into mainstream media, bring more fans to your shows and, ultimately, improve your popularity. Add some visuals to support your press release, company backgrounder or articles. A press kit also known as a media kit is a package of promotional material provided to members of the press. Lyrics to the songs on your tapecd stapled together in sequence. Press kit materials writing for strategic communication. There are 8 things that should be in every musicians digital press kit. Their designs showcase a clear layout with columns or sections. Supernova, where despite having been eliminated in the week before the finale, storm built a fan base that follows her around the world to this day storm spent the 90s singing in clubs throughout san francisco. Traditional and digital press kit contents as a band you have the option of what you wish to include in your press kit. It will also guarantee that it will be in the trash bin in an instant. The difference between a press release and a press kit. The main target is to provide adequate media assets and information. The 8 things that should be in every bands electronic press kit.
This article will tell you how to make a professionallooking bandartist press kit. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. See more ideas about media kit, media kit template and sell your business. Press kits can introduce your band to media contacts, talent buyers, booking agents and record labels. Having an epk electronic press kit is pretty standard now. Press kit fundamentals more band bio writing tips march, 2012 july 28, 2014 julia l. Aug 22, 2018 an electronic press kit epk, sometimes called a digital press kit, allows a business or individual to present their services or products in a mobile, easily accessible way. Jan 27, 2020 an important tool for a band artist manager is a press kit. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Because theres so much variety, lets look at the actual components that can make up a press kit, and how to assemble one that gives your product or service the best chance of free publicity, also known as earned media. They also include great music, video, and bio text that convey a sense of the artist. It should be targetspecific and include all of the relevant information that both readers and book buyers need. Jun 11, 2019 if you only have a few samples, create a tiered press kit mailing. As part of a marketing and publicity campaign, a press release showcases a new artist or album in ways that you hope news outlets will share with their readers, listeners, or viewers.
Media kit for indie authors alliance of independent authors. Creating a press kit texas music office office of the. Oct 22, 2019 a wellwritten press release draws attention to your new album in one or two pages that highlight the details of your new musical release. Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention.
Here are a few stunning electronic press kit examples that hit the mark in all areas. Your press kit should be creative, succinct and should accurately represent the image of your band. A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Canva hosts an amazing media library of over a million high quality stock images, illustrations and icons. The exported pdf will be the final press kit that will be uploaded to your website, and sent to festivals. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Today its almost more important that your press kit is available in digital format than hard copy. Here are some of the most basic but lovely band press kits for inspiration.
An important tool for a band artist manager is a press kit. What does a press kit look like in the digital age. Feb 19, 2020 rachael kilgour does a stunning job of organizing her digital press kit page. A band press kit is an encapsulation of who you are as an artist its all there in one place. A press kit is basically a pdf, so any kind of document creating software should work.
Promoters and talent buyers need to get to know you and your sound in a clear and easy package. Whether you have a little, or a lot of information, a custom press kit is an extremely valuable marketing tool. Oct 06, 2016 having an epk electronic press kit is pretty standard now. Your electronic press kit epk is your professional music resume that promoters, venue talent buyers, journalists, and music supervisors use to understand who you are as an artist, what you bring to the table, and ultimately why they should care about you. Annmarie skincare this is one of the best press kit examples ive come across method check out their press page and make sure to click on press kit under press materials melt organic a lot of great info in their press kit. This article will tell you how to make a professionallooking band artist press kit. Welcome to the complete guide on how to create a successful epk. Free epks for bands, musicians, artists, entertainers. But imagine bands launching a national press campaign and trying to book a crosscountry tour.
They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. An epk or electronic press kit is a musthave for any musician looking to land gigs. If youre wondering exactly what you should you put in it, here are a few items that are very beneficial to any press kit for bands and musicians. Electronic press kits should be part of an artists marketing and branding program. There are many programs you can use to create a press kit, and you can choose the one youre comfortable with, as long as it can export a pdf. Jan 31, 2017 how to create an electronic press kit for musicians back whether youre an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear if you want to get more gigs, get a good epk. A press kit usually is a complete package of promotional and informational material with the sole purpose of sharing the message of a brand, launching new products or services or making a news announcement to the press. But when youve finished your 70,000word fiction masterpiece, the prospect of condensing it into a 150word book blurb is overwhelming enough without also needing a oneline tag to catch a readers eye. Put everything in one place, and increase your chances of getting booked. A clear, crisp 8x10 photo with artist band name and contact info. How to create an electronic press kit for musicians. An important tool for a bandartist manager is a press kit. A press kit typically consists of the following elements.
Rachael kilgour does a stunning job of organizing her digital press kit page. Nov 05, 2019 first impressions matter, both in person and for selling books. How to create a killer press or media kit fashion pr 101. Toms latest project, endless highway, highlights braxton as a composer. Two decades ago, a press kit typically included a folder that held press releases, bios, a onepage summary of a companys. An electronic press kit epk, sometimes called a digital press kit, allows a business or individual to present their services or products in a mobile, easily accessible way. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. For some examples of great press kits, check out the sites below.
See more ideas about press kit, media kit and folder design. How to make a digital press kit for your band bandzoogle. In this video, i show you how to make an electronic press kit with mic. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. But dont send media coverage from a direct competitor or. If youve received free media coverage before, you can include a sheet that details those media outlets.
Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Overloading it with fluffy stuff not too important info will guarantee instant turnoff. A band can get tons of mileage out of a good press kit, or epk electronic press kit. A band artist id sheet identifying each member, writer and instrument played by each. How to make an, electronic press kits, examples of a press kit, press kits bands, making a press kit, music press kits, music press pack, press kits online, musicians press kit, artist press kits, how to make build a press kit, online media digital band press kits for models, actors, artists, bands, performers, etc.
A press kit is just what it sounds like, as it is a group of documents presenting the artists background, education, experience, past exhibitions, publishing achievements, competition awards along the artists current and future shows, etc. As the name suggests, a press kit s main function is for press outreach, when promoting singles, albums, tours, etc. If you need additional inspiration, check out some of these ecommerce businesses doing press kits right. Major events or stories that require more information than is typically included in a press release warrant a press kit. She shot to national prominence in 2006 as a finalist on the cbs show rock star. The toptier media may only consist of five to ten outlets, but theyll be the most important. When youre launching and marketing your book it can be essential to get attention from the media. As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. How to create a press kit for your ecommerce business. Consider your press release to be a onepage pitch of everything in your press kit. Your press kit should contain the following materials only. How to make an electronic press kits, examples of a press. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product.
If you do your press kit correctly, you will see a return many times greater than your initial investment, especially if the kit gets your product or service. The press kit or media kit is often the medias first indepth experience of a brand, so it is essential that it express the brand identity while delivering all the. You can also make promotional kits to help you shop around unreleased music to labels, book shows. A digital press kit is the first step when it comes to pr basics for authors. Supernova, where despite having been eliminated in the week before the finale, storm built a fan base that follows her around the world to this day. The crisp white font she uses for her titles stand out against the dark background. Browse through a wide collection of categories and.
You need a press kit so you can professionally introduce yourself to potential venues. How to make a press kit plus a free press kit template. Putting together a digital press kit and would love to see examples of best in class press kits. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Here are suggestions for what you should include in yours. This lends her press kit page a professional, tidy. If up until now you werent totally clear on what people meant when they namedropped this essential tool weve got your back. Content options may include, but are not limited to, the following.
As such, the smallest details may make or break you, and in this competitive environment. An author press kit is a package of information about a particular writer. Plus, view media and press mentions and contact signupgenius for potential articles, stories and partnerships. A press kit is a presentation of your companys products and services in a hard copy or electronic format. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an. News, electronic press kits, examples of a press kit, press kits bands, making a press kit, music press kits, music press pack, press kits online, musicians press kit, artist press kits, how to make build a press kit, online media digital band press kits for models, actors, artists, bands, performers, etc. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. Pro subscribers enjoy 20 pages including slideshow intro, 48 downloads, unlimited video players, password protected downloads, new release page, tab renaming, and store. News electronic press kits, examples of a press kits bands.
662 536 535 1386 698 655 277 1585 414 129 1240 1102 767 1485 1114 999 304 1192 990 357 1610 623 1139 1141 1097 539 563 1280 613 919 480 682 230